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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Apple earnings could offer clues on streaming performance

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