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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

Apple Inc. Could Have Trouble Selling a $200 Apple TV

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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