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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Google's Next Chromecast Could Look More Like a Roku Box

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

Poll shows consumers not sure what 'Internet of Things' means

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

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