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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Report: Connected Home Consumers Want Data Security Support

Roku is Making TV Speakers, But They Only Work with Roku TVS

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

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