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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

Viacom To Target Ads On Roku Streaming Boxes

Privacy Is IoT’s Highest Hurdle

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

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