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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

OTT Churn Edges Up In US

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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