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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

How can service providers shift into the center of the smart home experience?

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

The Era Of IoT: Opportunities For Privacy And Security Providers

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