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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

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churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

The two, opposing IoT r/evolutions in play

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

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