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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

Which households care most about energy efficiency?

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

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