Providing market intelligence for more than 35 years

In The News

Report: Usage-Based Insurance Can Be Applied to the Smart Home

Thirty-eight percent of broadband households in the United States have “very strong intentions” to buy a smart home device in 2016, according to a new report by research firm Parks Associates, based here.

The report, titled “IoT: Smart Home Business Models,” finds that 51% of broadband households in the U.S. consider an IoT device that alerts them to smoke and fire as highly appealing, and 41% said a device that alerts them to a water leak is also highly appealing.

From the article "Report: Usage-Based Insurance Can Be Applied to the Smart Home" by www.securitysales.com

Previously In The News

These smart gadgets can enhance your at-home experience

According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...

The future is now: top smart home gadgets for 2025

According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...