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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...

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Household Spending on Streaming is Going Down

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Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

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About Parks Associates

Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

DEFINITION smart home

Household Spending on Streaming is Going Down

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

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