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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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About Parks Associates

Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

Google Chromecast’s surprising origins—and uncertain future

How Netflix is adapting as the streaming boom stalls

Subscriptions account for nearly 86% of consumer video spending

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