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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...

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Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Third Of US Broadband Households Have Multiple OTT Packs

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Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

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About Parks Associates

Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Where’s the antenna support on streaming-TV boxes?

Third Of US Broadband Households Have Multiple OTT Packs

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

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