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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

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The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

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Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

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Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Hulu Valued At $5.8 Billion After Time Warner Investment

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

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