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Report: U.S. OTT Adoption Up 12 Percent

September 01, 2016

OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data.

Parks Associates notes that adoption of OTT video subscriptions has increased by 12 percent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 percent over that same time.

From the article "Report: U.S. OTT Adoption Up 12 Percent" by Kristin Brzoznowski.

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Report: U.S. OTT Adoption Up 12 Percent

Previously In The News

Report: Netflix’s Password-Sharing Crackdown Not Going Great

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Parks Associates: Smart Home Players Look to Overcome Consumer Price Sensitivity

Streaming service bundles are a new way to attract subscribers

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