Providing Market Intelligence for 40 Years

In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners are becoming aware of smart home options ... and asking for them.

Solid margins, customer demand, competitive parity and new products all combine to increase product adoption in some areas, with opposite factors such as low margins and sated consumer demand causing the easing out of other categories. 

From the article "Report: Smart Home Devices Had Biggest Impact on Security Market in 2016" by www.cepro.com

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger

As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One re...