Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the App Economy”, 86 percent of all US households with broadband connections own at least one smartphone. As far as smartphone market share is concerned, the company says that Apple continues to remain the single largest smartphone vendor with around 40 percent of the overall market. Samsung and LG come in at numbers two and three with 31 percent and 10 percent of the market respectively, while Motorola and HTC round out the top five. According to Mr. Harry Wang, Health & Mobile Product Research at Parks Associates, “Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up”.
From the article "Report: Samsung Closing Smartphone Market Share Gap With Apple" by Kishalaya Kundu.
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
