Providing market intelligence for more than 35 years

In The News

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the App Economy”, 86 percent of all US households with broadband connections own at least one smartphone. As far as smartphone market share is concerned, the company says that Apple continues to remain the single largest smartphone vendor with around 40 percent of the overall market. Samsung and LG come in at numbers two and three with 31 percent and 10 percent of the market respectively, while Motorola and HTC round out the top five. According to Mr. Harry Wang, Health & Mobile Product Research at Parks Associates, “Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up”.

From the article "Report: Samsung Closing Smartphone Market Share Gap With Apple" by Kishalaya Kundu.

Previously In The News

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than t...