Providing market intelligence for more than 35 years

In The News

Report: OTT Video Subscriber Growth Pegged at 12%

The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services available has grown over the period despite greater numbers of subscribers sharing their passwords with others, according to the latest market data from Parks Associates’ OTT Video Market Tracker.

From the article "Report: OTT Video Subscriber Growth Pegged at 12%" by Andrew Burger.

Previously In The News

59% of broadband-enabled UK households now access video content online

The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...