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Report: OTT Video Subscriber Growth Pegged at 12%

The number of U.S. broadband households who have signed up for OTT video services from a major provider has risen 12% since 3Q 2014. Both consumer awareness and the number of OTT video services available has grown over the period despite greater numbers of subscribers sharing their passwords with others, according to the latest market data from Parks Associates’ OTT Video Market Tracker.

From the article "Report: OTT Video Subscriber Growth Pegged at 12%" by Andrew Burger.

Previously In The News

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

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Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

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