Providing market intelligence for more than 35 years

In The News

Report: One-third of iPhone users have a model that's more than 2 years old

One-third of iPhone users in the U.S. have a model that's more than two years old, according to new data from Parks Associates, and 30 percent of Samsung users' phones are at least that old. Meanwhile, the smartphone penetration rate among U.S. broadband households is 86 percent, topping penetration rates in the U.K. (76 percent), France (78 percent) and Germany (82 percent).

From the article "Report: One-third of iPhone users have a model that's more than 2 years old" by Colin Gibbs.

Previously In The News

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 mo...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...