Providing market intelligence for more than 35 years

In The News

Report: One-third of iPhone users have a model that's more than 2 years old

One-third of iPhone users in the U.S. have a model that's more than two years old, according to new data from Parks Associates, and 30 percent of Samsung users' phones are at least that old. Meanwhile, the smartphone penetration rate among U.S. broadband households is 86 percent, topping penetration rates in the U.K. (76 percent), France (78 percent) and Germany (82 percent).

From the article "Report: One-third of iPhone users have a model that's more than 2 years old" by Colin Gibbs.

Previously In The News

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

Challenges For Developers In The Internet Of Things Era

Indeed, in a recent survey carried out by industry analysis provider Parks Associates, two thirds of consumers who were considering switching mobile providers rated managed access to WiFi as part of t...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Amazon Music Unlimited Streaming Service Is Ready for Prime Time

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company's existing Prime Music offering, ba...