Providing market intelligence for more than 35 years

In The News

Report: One-third of iPhone users have a model that's more than 2 years old

One-third of iPhone users in the U.S. have a model that's more than two years old, according to new data from Parks Associates, and 30 percent of Samsung users' phones are at least that old. Meanwhile, the smartphone penetration rate among U.S. broadband households is 86 percent, topping penetration rates in the U.K. (76 percent), France (78 percent) and Germany (82 percent).

From the article "Report: One-third of iPhone users have a model that's more than 2 years old" by Colin Gibbs.

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...