Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber goodwill lost.”
From the article, "Netflix’s Password-Sharing Crackdown Not Going Great" by Tom Wilton.
A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...
Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...
Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates. The research group says that’s up from 7% in 2022. C...
Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...
