Providing market intelligence for more than 35 years

In The News

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates.
The report, “Examining Broadband Cord Cutters,” suggests that fixed broadband providers without mobile services may suffer more from cord-cutting. This possibility, Parks says, has led Comcast and Charter to introduce mobile services.

“Roughly 10% of broadband subscribers are likely broadband cord-cutters, with half of them highly likely to make the change in the next 12 months,” Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates, said in a press release. “Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not continually meet their needs.”

From the article "Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting" by Carl Weinschenk.

Previously In The News

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...

NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach

By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...

Pepper Launches Send Help Security Feature Enabling Users to Get Help When They Need It

According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the marke...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive