Providing Market Intelligence for 40 Years

In The News

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is done.

The report finds that 60 percent of internet-connected entertainment device owners own multiple devices, and that their viewing habits often vary by device as well as by room, with some devices and rooms over-indexing in terms of content type watched.

From the article "Report: How Consumers Stream."

Previously In The News

US consumers want emergency, security smart home features

The Strategy Analytics figures jibe with a recent report from Parks Associates that found 42 per cent of new security installations include a smart home device such as a door lock, light, or thermosta...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...