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Report: Consumers’ Growing Appetite for Solar, Storage and Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar panels in the next 12 months, according to new research from Parks Associates.

From the article "Report: Consumers’ Growing Appetite for Solar, Storage and Bundled Home Energy Services" by Katherine Tweed.

Previously In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...