Providing market intelligence for more than 35 years

In The News

Report: Chromecast surpasses Apple TV in the video streaming market

The popularity of Google’s Chromecast stick shows no indication of declining , and as the number of countries the device is available in continues to grow, more and more consumers are starting to take notice of what this little device is capable of. So many in fact, that a new report by The Wall Street Journal indicates that the Chromecast has surpassed Apple TV all together in video streaming, to become the second most popular streaming device in the United States.

Market research company Parks Associates was responsible for the actual survey, which covered a span of 10,000 homes in the United States. Each home in the survey had a broadband internet connection, with the survey discovering that 10% bought a streaming stick between January and October of 2014. Chromecast came in at second place with 20% of streaming devices sold, with Roku taking the number one slot at 29%. When compared to the same survey taken for the first 10 months of 2013, it’s clear to see that Google’s device has eaten some market share, as Roku at that time came in first at 46% and Apple TV second with 26%.

The 2014 survey also shows that the Amazon Fire TV stick is already off to a respectable start, a month after its debut, coming in fourth place with 10%.

From the article "Report: Chromecast surpasses Apple TV in the video streaming market" by Eric McBride.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive