Providing Market Intelligence for 40 Years

In The News

Report: Chromecast surpasses Apple TV in the video streaming market

The popularity of Google’s Chromecast stick shows no indication of declining , and as the number of countries the device is available in continues to grow, more and more consumers are starting to take notice of what this little device is capable of. So many in fact, that a new report by The Wall Street Journal indicates that the Chromecast has surpassed Apple TV all together in video streaming, to become the second most popular streaming device in the United States.

Market research company Parks Associates was responsible for the actual survey, which covered a span of 10,000 homes in the United States. Each home in the survey had a broadband internet connection, with the survey discovering that 10% bought a streaming stick between January and October of 2014. Chromecast came in at second place with 20% of streaming devices sold, with Roku taking the number one slot at 29%. When compared to the same survey taken for the first 10 months of 2013, it’s clear to see that Google’s device has eaten some market share, as Roku at that time came in first at 46% and Apple TV second with 26%.

The 2014 survey also shows that the Amazon Fire TV stick is already off to a respectable start, a month after its debut, coming in fourth place with 10%.

From the article "Report: Chromecast surpasses Apple TV in the video streaming market" by Eric McBride.

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive