Providing market intelligence for more than 35 years

In The News

Record Number of Vivint Customers Opting for Smart Home Services

According to research from Parks Associates, nearly 40 percent of U.S. households are planning to buy a smart home product in the next 12 months.1 Many of these consumers are turning to full-service smart home providers, citing frustration with the high upfront costs and the difficult installation of standalone, do-it-yourself (DIY) smart home products.

“The majority of smart products are integrated into professionally installed security systems,” said Tom Kerber, research director at Parks Associates. “Our data shows continuing interest in connected devices. Some devices, such as a smart thermostat or networked security cameras, have strong leads over other devices.”

From the article "Record Number of Vivint Customers Opting for Smart Home Services" by BusinessWire.
 

Previously In The News

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...