Providing market intelligence for more than 35 years

In The News

Record Number of Vivint Customers Opting for Smart Home Services

According to research from Parks Associates, nearly 40 percent of U.S. households are planning to buy a smart home product in the next 12 months.1 Many of these consumers are turning to full-service smart home providers, citing frustration with the high upfront costs and the difficult installation of standalone, do-it-yourself (DIY) smart home products.

“The majority of smart products are integrated into professionally installed security systems,” said Tom Kerber, research director at Parks Associates. “Our data shows continuing interest in connected devices. Some devices, such as a smart thermostat or networked security cameras, have strong leads over other devices.”

From the article "Record Number of Vivint Customers Opting for Smart Home Services" by BusinessWire.
 

Previously In The News

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...