Providing market intelligence for more than 35 years

In The News

Record Number of Vivint Customers Opting for Smart Home Services

According to research from Parks Associates, nearly 40 percent of U.S. households are planning to buy a smart home product in the next 12 months.1 Many of these consumers are turning to full-service smart home providers, citing frustration with the high upfront costs and the difficult installation of standalone, do-it-yourself (DIY) smart home products.

“The majority of smart products are integrated into professionally installed security systems,” said Tom Kerber, research director at Parks Associates. “Our data shows continuing interest in connected devices. Some devices, such as a smart thermostat or networked security cameras, have strong leads over other devices.”

From the article "Record Number of Vivint Customers Opting for Smart Home Services" by BusinessWire.
 

Previously In The News

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

How to Decide If Cord Cutting Is Right for You

This lack of local channels is one reason that more households are using antennas, pulling in free over-the-air high-definition signals. In fact, Parks Associates, a research firm, estimates that one-...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...