Providing market intelligence for more than 35 years

In The News

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems.

This swift change in tone is due largely to a recently released whitepaper from IoT research firm Parks Associates, titled "Residential Security and Encryption: Setting the Standard, Protecting Consumers." The whitepaper revealed that 64% of U.S. broadband households are concerned about security and privacy when using their connected devices.

Parks Associates also found that the majority of homeowners assume security integrators are addressing their cybersecurity concerns.

From the article "Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before."

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...