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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

mHealth Study: Caregivers Want Medication Management Help

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

Study: 32% of smart tag owners say they use them to track other people without them knowing

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