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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

TV's next big experiment: 'choose your own adventure'

Virtual reality headsets only owned by 8% of U.S. broadband users

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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