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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Irdeto Makes Big Gains In US Cable With Keys And Credentials Solution

Amazon is driving more transaction-based revenue for TV networks and studios

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