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Reality Check: Carriers Can Fight Churn With Wi-Fi

September 12, 2016

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according to recent research from Parks Associates.

In this mode the carrier must adjust its proposition to dissuade its own customers from leaving and compel its competitors’ customers to switch sides; a journey of discovery into precisely what it is about mobile service that consumers value most.

From the article "Reality Check: Carriers Can Fight Churn With Wi-Fi" by David Fraser.

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Reality Check: Carriers Can Fight Churn With Wi-Fi

Previously In The News

Microsoft Pledges Quality Improvements for Windows 11

Generative AI: Growth Surge Meets Trust Issues

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

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