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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

July 12, 2024

interactive video

Streaming Media

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

Previously In The News

Cutting the Cord: Next year will bring even more streaming options

Amazon and Hulu, which has joined Netflix and Amazon as a creator of its own original content, will retain their solid spots as Nos. 2 and 3 in streaming subscriptions. The top three services have "to...

Cutting the Cord: What won't happen in 2016

Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now pl...

Everybody’s Doing It: How People Use Their Smartphones

Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found. Thirty-five percent of smartphone owners stream music to speakers, and 24 percen...

IoT-Ready Smart TVs: What's The Potential?

Barbara Kraus, Parks Associates director of research, also sees potential. “There are a number of potential use cases for the TV as a smart-home controller,” she said. “The TV display can be used as a...

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