High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.
From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman
Watching video on mobile devices has grown in popularity, but two-thirds of consumers still view most of their TV shows on a TV, according to market researcher Parks Associates. "When you look at m...
In a new report ranking the nation’s top over-the-top (i.e.: Internet-based) streaming video services, Douglas County’s Sling TV makes it to the No. 10 spot. But just a bit more popular is The Blaze...
Several factors have contributed to the sudden expansion of connected car services available or coming to the market, most notably the expansion of mobile broadband networks, high penetration of smart...
"Declines in wired video service are definitely not something that traditional providers are ignoring," said Glenn Hower, a research analyst with researcher Parks Associates. He pointed to the new...
