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Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

July 12, 2024

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates estimated subscriber churn reached almost 50% at the end of last year.

From the article, "Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses" by Hunter Hillman

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Password sharing denies streaming services $9 billion in fees

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Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

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About Parks Associates

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

Previously In The News

How Netflix is adapting as the streaming boom stalls

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

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