Providing Market Intelligence for 40 Years

In The News

Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices

More than 70 percent of households with broadband access now utilize in-home Wi-Fi, and the availability of fast connectivity is encouraging users to link more devices than ever, says Parks Associates.

From the article "Real IoT: In-home Wi-Fi Demand Surges As Users Link More Devices" by www.wraltechwire.com

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...