Providing market intelligence for more than 35 years

In The News

R&M: IT Trends Demand New Cabling

According to a McKinsey study, a "smart home" will operate between 50 and 100 online applications in the future. Market researchers from Parks Associates determined that one third of the private homes in western Europe with broadband connections want to buy a smart home product in 2016.

From the article "R&M: IT Trends Demand New Cabling" by channelworld.in.

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...