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Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash

One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, the company will face much less fundraising pressure. If it tracks closer to last year’s industry average of 35%, according to researcher Parks Associates, Quibi’s problems would grow significantly. By 2030, the company could be facing a shortfall of greater than $10 billion.

From the article "Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash" by Kelly Gilblom and Dave Merrill.

Previously In The News

The Simple Reason Why I Won't Buy Roku Inc.

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Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

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“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

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