In The News

Quarter of US OTT subs to upgrade broadband in 2016

December 17, 2015

Evolving usage habits around multiscreen viewing are shaping all aspects of the industry, including service delivery, content production, and the devices consumers use to access content,” said Brett Sappington, director of research, Parks Associates.

“Today, one-third of broadband households that own three or more connected devices state that they are likely to upgrade their broadband service in the next 12 months. These high-speed connections will enable improved experiences, encouraging consumers to spend even more time with connected entertainment.

From the article "Quarter of US OTT subs to upgrade broadband in 2016" by Digital TV Europe.

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About Parks Associates

Quarter of US OTT subs to upgrade broadband in 2016

Previously In The News

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

OTT Churn Edges Up In US

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