Register

I agree with the Privacy Policy

In The News

Quarter Of US Millennials Are OTT-Only

June 14, 2016

About a quarter (23%) of millennial heads of household in America are over-the-top (OTT)-only households, higher than the national average, according to Parks Associates.

parksottAcross the country, the average is 15% among broadband households. The firm's analysts also note that 61% of millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.

"Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," said Ruby-Ren Bond, research analyst, Parks Associates. "In particular, millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children."

From the article "Quarter Of US Millennials Are OTT-Only" by Michelle Clancy.

Previously In The News

Apple Reportedly Controlled 40 Percent Of The US Smartphone Market In 2015

Apple was the dominant local manufacturer by a comfortable gap between October and December, and now Parks Associates confirm the familiar status quo for the whole of last year. Namely, the research f...

Will TV Networks Cripple Streaming Sites? Time Warner Could Delay Key Shows From Hulu And Other Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart...

TV Producers May Start Making Cable-Cutters Wait Longer For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

‹
1
2
...
174
175
176
177
178
179
180
...
730
731
›