Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households.
Parks Associates analysts also note that 61% of Millennials subscribe to both pay-TV and OTT services, also higher than the national average of 52%.
From the article "Quarter Of Millennials Are OTT-Only Broadband Households" by www.cellular-news.com
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According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...
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