Providing Market Intelligence for 40 Years

In The News

Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale

The new Apple TV features revamped hardware, universal search, Siri integration and redesigned remote control.

The price for the new set-top box which includes faster processor of 32GB version is $149, while the 64GB is $199 according to a report by Fortune.

In August, Parks Associates, a research firm placed Apple TV only in fourth place for the most popular media streaming device based on U.S. sales. Roku top the list with 34 percent market share.

From the article "Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale" by Annavi A. Salvador.

Previously In The News

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...

Research: ARPU for US bundled services increasing

Parks Associates’ Home Services Dashboard, an ongoing research project analyzing consumer surveys of 8,000 US Internet households, reveals ARPU for traditional services bundled with home Internet incr...

The Smart Money: The Evolution of Smart Locks in Smart Homes

Parks Associates estimates $13 billion in annual revenues for professional monitoring of residential security systems and video devices by 2025. Going forward, we project the strongest growth for prof...

Don’t Interrupt My Show! and Other Consumer Concerns with Interactive Streaming

Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...