Providing market intelligence for more than 35 years

In The News

Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale

The new Apple TV features revamped hardware, universal search, Siri integration and redesigned remote control.

The price for the new set-top box which includes faster processor of 32GB version is $149, while the 64GB is $199 according to a report by Fortune.

In August, Parks Associates, a research firm placed Apple TV only in fourth place for the most popular media streaming device based on U.S. sales. Roku top the list with 34 percent market share.

From the article "Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale" by Annavi A. Salvador.

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...