Providing market intelligence for more than 35 years

In The News

Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale

The new Apple TV features revamped hardware, universal search, Siri integration and redesigned remote control.

The price for the new set-top box which includes faster processor of 32GB version is $149, while the 64GB is $199 according to a report by Fortune.

In August, Parks Associates, a research firm placed Apple TV only in fourth place for the most popular media streaming device based on U.S. sales. Roku top the list with 34 percent market share.

From the article "Pumped With New Features Like Siri Integration And Redesigned Remote Control, Apple TV Finally Goes On Sale" by Annavi A. Salvador.

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...