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Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

February 22, 2016

password sharing

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Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the household, according to a 2015 report from the research firm Parks Associates.

From the article "Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate" by Maria Sciullo.

Previously In The News

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Hulu CEO Plots A Way To Stand Out From The Crowd

Hulu isn't the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.'s Sling TV and Sony Corp.'s...

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